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School of Communication & Journalism

Majors from the School of Communication and Journalism have found jobs as news reporters, anchors, editors and producers, public relations specialists, not-for-profit managers, magazine writers, public affairs directors, sports reporters, and website designers.  The school offers undergraduate degree programs in Communication, Journalism, Public Relations, and Media Studies. These programs offer students opportunities to create and understand the transmission and reception of messages within specific contexts. 

Students must comply with these requirements to be admitted to any of the four majors in the Department of Communication & Journalism:

  • Comm Journalism studentsStudents must apply for admission to the major.
  • They must have completed 30 hours of course work, including the university core courses or equivalents.
  • They must earn a minimum 2.3 GPA in ENGL 1100ENGL 1120, and the university-required core social science courses.
  • Students transferring in to Auburn must take a minimum of 21 credit hours at Auburn.
  • Students must submit a 300-word statement explaining their interest in their chosen field and their career goals.
  • They should check with the school director or the associate director for the program for further information about entry requirements.

 These are further admission requirements:

  • Students who want to major in Communication or in Media Studies must have completed COMM 1000.
  • Students who want to major in Journalism or in Public Relations must have completed JRNL 1100 with a B or better.

Communication and Journalism Courses

CMJN 2100 CONCEPTS IN COMMUNICATIONS AND JOURNALISM (3) LEC. 2. LAB. 1. Introduction to the basic principles of various communication forms, the dominant communication theories, and communication industries.

CMJN 3350 VISUAL COMMUNICATION (3) LEC. 3. Visual literacy, cognition, aesthetics, critical evaluation, and technology in human communication, with emphasis on impact of visual media in informative, interpretive, and persuasive message.

CMJN 4000 MASS MEDIA LAW AND REGULATION (3) LEC. 3. Pr. CMJN 2100. and junior or senior standing. Laws and regulations that govern journalists, media content and industries.

Communication Courses

COMM 1000/1003 PUBLIC SPEAKING (3) LEC. 3. Oral communication theory and practice in a public speaking setting, with emphasis on content, organization, delivery, and adaptation to the audience.

COMM 2010 COMMUNICATION IN SOCIETY (3) LEC. 3. Pr. COMM 1000. Theory underlying the construction of rhetorical messages as well as critical perspectives for the analysis of public discourse.

COMM 2400/2403 COMMUNICATION IN ORGANIZATIONS (3) LEC. 3. Communication in modern organizations, emphasizing practice in areas such as interviewing, managing meeting, and conducting professional presentations. May count either COMM 2400 or COMM 2103.

COMM 2410 SMALL GROUP COMMUNICATION (3) LEC. 3. Theory and practice of competent communication in task-oriented small group settings such as committees. Topics include roles, leadership, decision making, problem solving, and conflict management.

COMM 2910 COMMUNICATION PRACTICUM (1-3) AAB/PRA. SU. Pr., Departmental approval. Practical experiences in potential career fields gained while working in professional settings. Course may be repeated for a maximum of 3 credit hours.

COMM 3100 SPEAKING BEFORE AUDIENCES (3) LEC. 3. Pr. COMM 1000. Refining the knowledge and skills necessary for communicating clearly and effectively in oral presentations.

COMM 3110/3113 PERSUASION (3) LEC. 3. Understanding and analyzing persuasive messages. Survey of theoretical approaches to attitude formation and change. Developing skills as a critical evaluator of persuasive messages.

COMM 3200 METHODS OF STUDYING COMMUNICATION (3) LEC. 3. Development and application of both scientific and interpretive research methods widely known in communication studies.

COMM 3300 COMMUNICATION AND CONFLICT (3) LEC. 3. Enhance awareness of and develop skills in managing conflict processes in interpersonal relationships.

COMM 3450/3453 INTERCULTURAL COMMUNICATION (3) LEC. 3. Different types of problems encountered when communicating with different cultures.

COMM 3500 FOUNDATIONS OF HUMAN COMMUNICATION (3) LEC. 3. Pr. CMJN 2100. Theories examining the nature of human communication.

COMM 3600 FOUNDATIONS OF RHETORIC AND SOCIAL INFLUENCE (3) LEC. 3. Pr. CMJN 2100. Rhetorical theory from its classical roots to contemporary thinkers. Relates rhetorical theory and analysis to understanding persuasive discourse in our society.

COMM 3650 RHETORIC OF SPORTS (3) LEC. 3. Examination of sports in the public sphere, using rhetorical theories to understand how sports contribute to social issues such as identity, community, ethnicity, gender, and politics.

COMM 3700 ARGUMENTATION (3) LEC. 3. Examination of the critical tools necessary to evaluate arguments in current public discourse.

COMM 3970 SPECIAL TOPICS IN COMMUNICATION (3-6) LEC. Topics that range beyond what is covered in other courses within the COMM curriculum. Specific subject matter is left up to the individual instructor. Course may be repeated for a maximum of 6 credit hours.

COMM 4100/4103 COMMUNICATION STRATEGIES OF SOCIAL MOVEMENTS (3) LEC. 3. Pr. CMJN 2100 and COMM 3600 and COMM 3500. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF or Departmental approval. Examination of persuasive strategies used in social movements to attract members, solidify support, and effect social change.

COMM 4400 GENDER COMMUNICATION (3) LEC. 3. Pr. CMJN 2100 and COMM 3500 and COMM 3600. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Examination of the ways in which gender is communicated through dyads, through small groups and organizations, and through the mass media.

COMM 4410 THEORIES OF LEADERSHIP (3) LEC. 3. Pr. CMJN 2100 and COMM 3500 and COMM 3600. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Examination of theory and research in leadership as a communication variable and behavioral practice in small group and organizational settings.

COMM 4470 HEALTH COMMUNICATION (3) LEC. 3. Pr. CMJN 2100 and COMM 3500 and COMM 3600. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. History, functions, and concepts central to the practice of health communication.

COMM 4500 MESSAGE STRUCTURES AND INFORMATION PROCESSING (3) LEC. 3. Pr. CMJN 2100 and COMM 3500 and COMM 3600. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Relationship between message structures and information processing in both cognitive and affective domains during speaking and listening.

COMM 4600 POLITICAL COMMUNICATION (3) LEC. 3. Pr. CMJN 2100 and COMM 3500 and COMM 3600. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Critical analysis and evaluation of political communication.

COMM 4700 LEGAL COMMUNICATION (3) LEC. 3. Pr. CMJN 2100 and COMM 3500 and COMM 3600. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Examination of the trial process, including jury selection, opening statement, direct examination, cross examination, and closing arguments.

COMM 4800 INTERPERSONAL COMMUNICATION (3) LEC. 3. Pr. COMM 3500 and COMM 3600 and CMJN 2100. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Relationship between communication and the formation of self identity and maintenance of relationships

COMM 4810 NONVERBAL COMMUNICATION (3) LEC. 3. Pr. CMJN 2100 and COMM 3500 and COMM 3600. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Theory of non-language based communication and the impact of these messages on the overall communication process.

COMM 4850 DISCOURSE IN SOCIAL LIFE (3) LEC. 3. Pr. COMM 3500 and COMM 3600 and CMJN 2100. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Language and social interaction as they reflect and shape identity of self, relationships, and group members.

COMM 4920 INTERNSHIP (3) AAB/INT. 3. SU. Pr. COMM 3500 and COMM 3600 and CMJN 2100. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. and Admission to Internship program. Opportunity to apply classroom experience to career setting. Internship must be a supervised, closely monitored work experience, appropriate to the major, that that takes place in a professional setting. Admission to internship program.

COMM 4930 DIRECTED STUDIES IN COMMUNICATION (3) IND. 3. Pr. COMM 3500 and COMM 3600 and CMJN 2100. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. or Departmental approval. Independent study on a specific topic of interest not already addressed in any regular COMM course. Course may be repeated with a change of topic for a maximum of 6 credit hours.

COMM 4967 HONORS SPECIAL PROBLEMS (1-3) IND. Pr. Honors College. CMJN 2100 and COMM 3500 and COMM 3600. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Course may be repeated for a maximum of 3 credit hours.

COMM 4970/4973 SPECIAL TOPICS IN COMMUNICATION (3) LEC. 3. Pr. COMM 3500 and COMM 3600 and CMJN 2100. and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. or Departmental approval. Topics in communication. Course may be repeated with a change in topic.

COMM 4997 HONORS THESIS (1-3) IND. Pr. Honors College. CMJN 2100 and COMM 3500 and COMM 3600. 2.3 GPA. Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Course may be repeated for a maximum of 3 credit hours.

COMM 7000 COMMUNICATION THEORY (3) LEC. 3. Critical examination of contemporary theories in communication.

COMM 7010 HISTORICAL, DESCRIPTIVE, AND CRITICAL APPROACHES TO COMMUNICATION RESEARCH (3) LEC. 3. Consideration of the scope and nature of these types of research and their contribution to understanding human communication.

COMM 7020 EMPIRICAL APPROACHES TO COMMUNICATION RESEARCH (3) LEC. 3. Quantitative research in communication; emphasis on understanding and doing empirical research.

COMM 7230 RHETORICAL CRITICISM (3) LEC. 3. Advanced methods in rhetorical criticism, including tools for the analysis of persuasive messages.

COMM 7300 APPROACHES TO STUDYING LANGUAGE AND SOCIAL INTERACTION (3) LEC. 3. Major approaches to studying language and social interaction that collectively make up discourse analysis.

COMM 7410 DEVELOPMENT OF RHETORICAL THEORY (3) LEC. 3. Historical survey of rhetorical theory from ancient to contemporary era; special attention to the role of rhetoric in shaping attitudes towards persuasion.

COMM 7420 SEMINAR IN PERSUASION AND ATTITUDE CHANGE (3) LEC. 3. Critical examination of current theory and research in the persuasive act and its effects.

COMM 7430 SEMINAR IN AMERICAN PUBLIC ADDRESS (3) LEC. 3. Investigation of key issues and debates that have emerged in post-World War II America.

COMM 7440 SEMINAR IN ARGUMENTATION AND DEBATE (3) SEM. 3. Analysis of the fundamental theories of argumentation.

COMM 7450 SEMINAR IN INTRAPERSONAL PROCESSES IN COMMUNICATION (3) SEM. 3. Theories of cognitive and affective processing of information during speaking and listening.

COMM 7460 SEMINAR IN INTERPERSONAL COMMUNICATION (3) SEM. 3. Theories of the structure and function of interpersonal (dyadic) communication focusing on conversational behavior, traits, relationships, and persuasion.

COMM 7470 SEMINAR IN SMALL GROUP COMMUNICATION (3) SEM. 3. Advanced study of the principles of communication as they apply to the small group setting.

COMM 7480 SEMINAR IN ORGANIZATIONAL COMMUNICATION (3) SEM. 3. In-depth approach to the study of communication processes within the setting of modern organizations.

COMM 7490 HEALTH COMMUNICATION (3) LEC. 3. Examination and application of social science research approaches to the study of health communication.

COMM 7500 GENDER COMMUNICATION (3) LEC. 3. Exploration of current theories and research on the relationship between communication and gender.

COMM 7600 MASS COMMUNICATION THEORY (3) LEC. 3. Exploration of major areas of concern to the theoretical study of mass communication and the social impact of mediated messages.

COMM 7610 STUDIES IN POPULAR CULTURE AND MASS COMMUNICATION (3) LEC. 3. Critical approaches to identifying, interpreting and experiencing popular culture texts within historical, cultural and communication contexts.

COMM 7620 BROADCAST PROGRAMMING AND CRITICISM (3) LEC. 3. Exploration of critical, theoretical, and organizational issues relevant to programming and the production of culture within mass media environments.

COMM 7630 MEDIA MANAGEMENT (3) LEC. 3. In-depth analysis of current management issues specific to media managers in a multi-cultural world.

COMM 7640 SEMINAR IN FILM THEORY AND CRITICISM (3) SEM. 3. Exploration of classical and contemporary film theories and criticism.

COMM 7650 THE MASS MEDIA AND AMERICAN POLITICS (3) LEC. 3. Examination of the role of the mass communication system in the American political system.

COMM 7660 CULTURAL STUDIES IN MASS MEDIA (3) LEC. 3. Examination of communication research approaches to the study of culture and media.

COMM 7670 CONTEMPORARY ISSUES IN FIRST AMENDMENT LAW (3) LEC. 3. Exploration of controversial issues and cases in First Amendment Law that have been recently decided, are currently before courts, and have shaped the constitutional landscape in the United States.

COMM 7680 SPORTS, MEDIA, AND CULTURE (3) LEC. 3. Cultural implications of the relationship between sports and media.

COMM 7810 PUBLIC RELATIONS THEORY (3) LEC. 3. Current areas of concern in the theoretical study of public relations.

COMM 7820 PUBLIC RELATIONS CAMPAIGNS (3) LEC. 3. Application of public relations and communication concepts to campaign challenges.

COMM 7830 PUBLIC RELATIONS CASE STUDIES (3) LEC. 3. Examination of research on public relations case studies to provide a theoretical basis for analyzing similar situations in on the job.

COMM 7840 COMMUNICATION TRAINING AND CONSULTING (3) LEC. 3. Theory, concepts, and skills needed to be an effective communication trainer or consultant.

COMM 7930 DIRECTED STUDIES (1-3) IND. Conferences, readings, research, and reports in general communication, mass communication, or public relations. Course may be repeated for a maximum of 3 credit hours.

COMM 7970 SPECIAL TOPICS IN COMMUNICATION (3) SEM. 3. Advanced treatment of contemporary topics, trends, current research findings, and opportunities. Course may be repeated for credit with change in topic.

COMM 7980 NON-THESIS PROJECT IN COMMUNICATION (3-6) LEC. SU. Pr. COMM 7000 and COMM 7010 and COMM 7020. and Minimum 27 graduate hours. Professional experience in communication area of interest. Must include managerial experience. Only 3 hours will apply to the degree.

COMM 7990 RESEARCH AND THESIS (1-6) MST. Course may be repeated with change in topics.

Journalism Courses

JRNL 1100 JOURNALISM FUNDAMENTALS (3) LEC. 3. Emphasis on Associated Press Stylebook, word usage, and spelling for students interested in print, broadcast, public relations, and web-based writing.

JRNL 2210 NEWSWRITING (3) LEC. 3. Pr. JRNL 1100. with a minimum grade of "B". Introduction to newswriting techniques, with emphasis on learning news values, recognizing parts of a story, and writing stories that meet standards of accuracy, grammar, style, spelling, law, and ethics.

JRNL 2310 REPORTING (3) LEC. 3. Pr. JRNL 1100 and JRNL 2210. with a minimum grade of "B" in JRNL 1100. Preparation for careers in gathering and telling the news. Course emphasizes the writing of accurate, clear, and meaningful news stories for print and digital formats.

JRNL 2320 ADVISING STUDENT PUBLICATIONS (3) LEC. 3. Primarily for non-journalism and non-communication majors. Role and responsibilities of the publication adviser in high school and college.

JRNL 3010 DIGITAL NEWS PRODUCTION (3) LEC. 3. Pr. CMJN 2100 and JRNL 1100. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Introduction to the basics of digital video production. Emphasis on techniques used in producing newscasts for broadcast, web and mobile devices.

JRNL 3020 DIGITAL NEWS REPORTING (3) LEC. 3. Pr. JRNL 1100 and JRNL 3010 and CMJN 2100. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Writing and reporting digital news stories on deadline for broadcast, online, social media, and mobile outlets.

JRNL 3110 INTRODUCTION TO APPLIED JOURNALISM (3) LEC. 3. Pr. JRNL 1100 and JRNL 2210 and JRNL 2310 and CMJN 2100. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Introduction to how a media organization operates; provides an opportunity for students to gain practical, hands-on journalism experience.

JRNL 3220 MAGAZINE AND FEATURE WRITING (3) LEC. 3. Pr. JRNL 1100 and CMJN 2100 and JRNL 2210. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Introduction to writing colorful, human-interest non-fiction pieces that illustrate drama and impact. Students will learn how to pitch their ideas to editors in print and digital markets.

JRNL 3410 PHOTOJOURNALISM (3) LEC. 3. Pr. JRNL 1100 and CMJN 2100 and JRNL 2210. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Uses, techniques, and processes of digital photography for the newspaper, magazine, and web-based industries. Operations of digital SLRs and Photoshop and techniques for variety of assignments are addressed.

JRNL 3470 EDITING AND DESIGN (3) LEC. 3. Pr. JRNL 1100 and JRNL 2210 and CMJN 2100. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Introduction to the basics of design, layout, headline writing, typography, use of color, and selection of images for visual impact. Students will learn how to design news, sports, and magazine layouts, using Adobe InDesign and Photoshop.

JRNL 3510 MULTIMEDIA JOURNALISM (3) LEC. 3. Pr. JRNL 1100 and CMJN 2100 and JRNL 2210. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Introduction to multimedia journalistic storytelling. Reporting and production course where students use various technologies to produce journalism stories for digital platforms.

JRNL 3530 SPORTS REPORTING (3) LEC. 3. Pr. JRNL 1100 and JRNL 2210. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Sports reporting for print, broadcast, and online media, with emphasis on interviewing athletes, covering sporting events, and learning about issues surrounding sports.

JRNL 4230 ADVANCED REPORTING (3) LEC. 3. Pr. CMJN 2100 and JRNL 1100 and JRNL 2310 and JRNL 3220. and two of the following: JRNL 3020, JRNL 3220 or JRNL 3530 with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Developing and writing news stories under deadline pressure; investigative and interpretative reporting.

JRNL 4320 ENTREPRENEURIAL JOURNALISM (3) LEC. 3. Pr. JRNL 1100 and CMJN 2100. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM or RTVF. or Departmental approval. Emphasis on content, advertising, audience, and marketing in news organizations and applying entrepreneurial principles to journalism start-ups.

JRNL 4410 JOURNALISM HISTORY (3) LEC. 3. Issues facing the American press, from colonial times to the present, with emphasis on regional and state issues.

JRNL 4417 HONORS JOURNALISM HISTORY (3) LEC. 3. Pr. Honors College. Issues facing the American press, from colonial times to the present, with emphasis on regional and state issues. Credit will not be given for both JRNL 4410 and JRNL 4417.

JRNL 4430 SPORTS, MEDIA AND SOCIETY (3) LEC. 3. Cultural and professional implications of the relationship between sports and media.

JRNL 4470 ADVANCED MAGAZINE AND FEATURE WRITING (3) LEC. 3. Pr. CMJN 2100 and JRNL 1100 and JRNL 2210 and JRNL 2310 and JRNL 3220. and JRNL 3020 or JRNL 3530 with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Emphasis on creating long-form, non-fiction articles for print and digital publications through graceful and innovative writing techniques and skillful reporting.

JRNL 4480 ADVANCED PUBLICATION DESIGN (3) LEC. 3. Pr. JRNL 1100 and CMJN 2100 and JRNL 2210 and JRNL 3470. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF or Departmental approval. Desktop publishing to produce print publications, including brochures and newsletters, and with exposure to web page, advertising, and magazine design.

JRNL 4490 LITERARY JOURNALISM (3) LEC. 3. Survey course on the best non-fiction produced by journalists.

JRNL 4870 COMMUNITY JOURNALISM (3) LEC. 3. Pr. JRNL 1100 and JRNL 2210 and CMJN 2100. with a minimum grade of "B" in JRNL 1100. Civic role of community journalists.

JRNL 4920 JOURNALISM INTERNSHIP (3) INT. Pr. CMJN 2100 and JRNL 1100 and JRNL 2210 and JRNL 2310 and JRNL 3220 and JRNL 3470. with a minimum grade of "B" in JRNL 1100 and one specialized reporting course and one journalism production course and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Opportunity to apply classroom experience to career setting. Internship must be a supervised, closely monitored work experience, appropriate to the major, that takes place in a professional setting. Admission to internship program.

JRNL 4930 DIRECTED STUDIES (1-4) IND. Research and analysis of specific areas of journalism. Course may be repeated for a maximum of 6 credit hours.

JRNL 4967 HONORS SPECIAL PROBLEMS (1-3) LEC. 3. Pr. Honors College. Departmental approval or Course may be repeated for a maximum of 3 credit hours.

JRNL 4970 SPECIAL TOPICS IN JOURNALISM (3) AAB. 3. Pr. JRNL 1100 and JRNL 2210. with a minimum grade of B in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Study of narrowly defined journalism topics not already covered in the current JRNL curriculum. Course may be repeated for a maximum of 6 credit hours.

JRNL 4997 HONORS THESIS (1-3) IND. 3. Pr. Honors College. Departmental approval or

Media Studies Courses

MDIA 2350 INTRODUCTION TO FILM STUDIES (3) LEC. 2. LAB. 2. Introduction to film analysis, modes of film practice and critical approaches to the study of cinema. May count either MDIA 2350 or RTVF 2350.

MDIA 2420 INTRODUCTION TO FILMMAKING (3) STU. 3. Developing technical and conceptual skills to communicate through digital film. May count either MDIA 2420 or RTVF 2420.

MDIA 2700 INTRODUCTION TO VISUAL MEDIA (3) STU. 3. Introduction to basic visual media production with emphasis on visual principles, terminology and compositional structure for various media types. May count either MDIA 2700 or RTVF 2700.

MDIA 2800 MULTIMEDIA PRODUCTION (3) LEC. 3. Introduction to basic multimedia production, with emphasis on radio and web-based audio/visual production. May count either MDIA 2800 or MDIA 2420 and MDIA 2800 or RTVF 2800.

MDIA 3100 INTERMEDIATE FILMMAKING (3) STU. 3. Pr. MDIA 2420 or MDIA 2700. Further develops conceptual and technical filmmaking skills. May count either MDIA 3100 or RTVF 3100.

MDIA 3210 SOUNDTRACKS, MUSIC AND MASS MEDIA (3) LEC. 3. Historical, artistic and economic contexts of music and the mass media. May count either MDIA 3210 or RTVF 3210.

MDIA 3300/3303 FOUNDATION OF MASS COMMUNICATION (3) LEC. 3. Pr. CMJN 2100. Historical and theoretical bases of mass communication in the U. S., emphasizing social, cultural, regulatory and economic aspects. May count either MDIA 3300 or RTVF 3300.

MDIA 3350 WRITING FOR TELEVISION AND FILM (3) LEC. 3. Pr. CMJN 2100. The study, practice, and development of writing skills and techniques for radio, television, and film, including commercials, features, PSAs, and dramatic scripts. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 3350 or MDIA 3380 and MDIA 3350 or RTVF 3350.

MDIA 3380 BROADCAST NEWSWRITING (3) LEC. 3. Writing and editing news stories for broadcast. Declared major in AGCO, COMM, JRNL, MDIA or PRCM May count either MDIA 3380 or MDIA 3350 or MDIA 3380 or RTVF 3380.

MDIA 3580 REPRODUCING POPULAR CULTURE (3) LEC. 3. Postmodern study on the widespread recycling of media artifacts. May count either MDIA 3580 or RTVF 3580.

MDIA 3820 SEQUENCE DESIGN (3) STU. 3. Pr. MDIA 2420 and MDIA 2700. Conceptual understanding, development and use of images and text for time based media. May count either MDIA 3820 or RTVF 3820.

MDIA 3970 SPECIAL TOPICS (3) LEC. 3. Special topics concentration on production, distribution, and exhibition of mass communication. Course may be repeated for a maximum of 6 credit hours.

MDIA 4200 HISTORY OF AMERICAN BROADCASTING (3) LEC. 3. Pr. MDIA 3300 or MDIA 3303 or CMJN 2100. The social, economic and technological evolution of radio and television in the United States. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4200 or RTVF 4200.

MDIA 4210 POPULAR CULTURE AND MASS MEDIA (3) LEC. 3. Pr. MDIA 3300 and CMJN 2100. Examines myths, icons, rituals, heroes, celebrities, genres, narratives, stereotypes as experienced and presented within communication processes. Declared major in AGCO, COMM, JRNL, MDIA, or PRCM. May count either MDIA 4210 or RTVF 4210.

MDIA 4220 WOMEN AND MASS MEDIA (3) LEC. 3. Pr. MDIA 3300 and CMJN 2100. Analysis of the relationship between media messages of women and sociocultural definitions of women. May count either MDIA 4220 or RTVF 4220.

MDIA 4260 MEDIA AND REALITY (3) LEC. 3. Pr. MDIA 3300 or MDIA 3303 or PRCM 3040. Analysis of the representation of "reality" in the mass media. Declared major in AGCO, COMM, JRNL, MDIA , or PRCM. May count either MDIA 4260 or RTVF 4260.

MDIA 4280 DIVERSITY ISSUES AND THE MASS MEDIA (3) LEC. 3. Pr. MDIA 3300 or MDIA 3303 or PRCM 3040. Analysis of the relationship between media messages of minorities and socio-cultural definitions of minorities. Declared major in AGCO, COMM, JRNL, MDIA, or PRCM. May count either MDIA 4280 or RTVF 4280.

MDIA 4300 BROADCAST PROGRAMMING AND CRITICISM (3) LEC. 3. Pr. MDIA 3300 and CMJN 2100. Introduces critical, theoretical, and organizational concepts, strategies, processes, and frameworks for programming for mass media systems. Declared major in AGCO, COMM, JRNL, MDIA 4300 or PRCM.

MDIA 4310 MEDIA AND SOCIETY (3) LEC. 3. Pr. MDIA 3300 and CMJN 2100. Examination of the relationship between the mass communication industry and a mass society. Declared major in AGCO, COMM, JRNL, MDIA or PRCM.

MDIA 4320 BROADCAST MANAGEMENT (3) LEC. 3. Investigates principles and practices of managing broadcast stations and cable operations. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4320 or RTVF 4320.

MDIA 4340 MEDIA AND FAMILY (3) LEC. 3. Examination of the relationship between television and the American Family. May count either MDIA 4340 or RTVF 4340.

MDIA 4350 MEDIA RELATIONS (3) LEC. 3. Pr. MDIA 3300 and CMJN 2100. Major concepts and theories of media relations management with special emphasis on electronic media. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4350 or RTVF 4350.

MDIA 4360 HISTORY OF INTERNATIONAL CINEMA (3) LEC. 2. LAB. 2. Pr. MDIA 3300 and CMJN 2100. History of International Cinema including national cinemas, film movements, directors, and style. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4360 or RTVF 4360.

MDIA 4370 MEDIA AND RELIGION (3) LEC. 3. Representations and influences of religions in the mass media. May count either MDIA 4370 or RTVF 4370.

MDIA 4380/4383 HISTORY OF AMERICAN FILM INDUSTRY (3) LEC. 2. LAB. 2. Pr. MDIA 3300 or MDIA 3303 and CMJN 2100. History of the film industry and its relationship to U.S. society. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4380/4383 or RTVF 4380/4383.

MDIA 4390 FILM AUTHORS (3) LEC. 2. LAB. 1. Pr. MDIA 3300 and CMJN 2100. In-depth study of one or more filmmakers important to the development of film as a popular art form. Declared major in AGCO, COMM, JRNL, MDIA or PRCM.May count either MDIA 4390 or RTVF 4390.

MDIA 4410 BROADCAST NEWS PRODUCTION (3) LEC. 3. Pr. MDIA 3300 or MDIA 3303 and CMJN 2100. Theoretical applications with practical experience in broadcast news program production. Emphasis on individual and team production skills and techniques. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4410 or RTVF 4410.

MDIA 4420 HISTORY OF MEDIA TECHNOLOGY (3) LEC. 3. Pr. MDIA 3300 and CMJN 2100. History of media technology from 18th-21st centuries. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4420 or RTVF 4420.

MDIA 4580 FAME, CELEBRITY, AND MEDIA CULTURE (3) LEC. 3. Pr. MDIA 3300 or MDIA 3303 or CMJN 2100. Examination of celebrity and fame as distinguishing cultural phenomena. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4580 or RTVF 4580.

MDIA 4600 ADAPTATION FOR THE SHORT FILM (3) LEC. 3. Pr. MDIA 3100. A survey of ways in which film can be adapted from pre-existing sources to create new works that stand on their own. May count either MDIA 4600 or RTVF 4600.

MDIA 4800 ADVANCED MULTIMEDIA PRODUCTION (3) LEC. 3. Pr. MDIA 3300 or MDIA 3303 or MDIA 2800. Design and production of advanced multimedia projects. Departmental approval. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4800 or RTVF 4800.

MDIA 4920 INTERNSHIP (3) INT. 3. SU. Opportunity to apply classroom experience to real job setting. Admission to internship program. May count either MDIA 4920 or RTVF 4920.

MDIA 4930 DIRECTED STUDIES (3) IND. 3. Pr. MDIA 3300 or MDIA 3303 and CMJN 2100. Study of narrowly-defined MDIA topic not already covered in the MDIA curriculum and under the direction of an MDIA faculty. May be repeated with a change in topic. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4970 or RTVF 4970. Course may be repeated for a maximum of 6 credit hours.

MDIA 4940 VISUAL MEDIA PROJECTS (3) STU. 3. Pr. MDIA 3100 or MDIA 3820. Capstone course in which students work as a team on a visual media project under the direction of the instructor and in collaboration with a resident scholar or artist. May count either MDIA 4940 or RTVF 4940.

MDIA 4970 SPECIAL TOPICS (3) LEC. 3. Pr. MDIA 3300 or MDIA 3303 and CMJN 2100. Study of narrowly-defined RTVF topics not already covered in the current RTVF curriculum. May be repeated with a change in topic. Declared major in AGCO, COMM, JRNL, MDIA or PRCM. May count either MDIA 4970 or RTVF 4970. Course may be repeated for a maximum of 6 credit hours.

Public Relations Commu Courses

PRCM 3040/3043 FOUNDATIONS OF PUBLIC RELATIONS (3) LEC. 3. Pr. CMJN 2100. Courses for majors and pre-majors; Departmental approval for non-majors and non-pre-majors. Overview of public relations, looking at communication skills and technologies necessary for successful public relations. Credit will not be given for both PRCM 3040 and PRCM 3043.

PRCM 3050 CASE STUDIES AND ETHICS IN PUBLIC RELATIONS (3) LEC. 3. Pr. JRNL 1100 and (PRCM 3040 or PRCM 3043) and CMJN 2100. with a minimum grade of "B" in JRNL 1100 Overview of public relations, looking at communication skills and technologies.

PRCM 3080 INTERNATIONAL PUBLIC RELATIONS (3) LEC. 3. Exploration of public relations theory, research, and practice in an international context.

PRCM 3090 PUBLIC RELATIONS IN POLITICAL PROCESSES (3) LEC. 3. Surveys of the intersection of politics and public relations, emphasizing theoretical and practical principles in political processes.

PRCM 3260 STRATEGIC COMMUNICATION IN PUBLIC RELATIONS (3) LEC. 3. Framework for the strategy and integration of messages within public relations.

PRCM 3270 PUBLIC RELATIONS IN THE NOT-FOR-PROFIT ARENA (3) LEC. 3. Nonprofit organizations and foundations and the role of public relations within those organizations.

PRCM 3280 SOCIAL MEDIA AND PUBLIC RELATIONS (3) LEC. 3. Pr., Declared major in AGCO or PUBR. Examination of how new social media impact public relations strategies.

PRCM 4020 STYLE AND DESIGN IN PUBLIC RELATIONS MESSAGES (3) LEC. 3. Pr. JRNL 1100 and CMJN 2100 and (PRCM 3040 or PRCM 3043). and Declared major in AGCO or PRCM or Departmental approval. Introduction to the use of style and design in public relations messages.

PRCM 4080 WRITING FOR PUBLIC RELATIONS (3) LEC. 3. Pr. JRNL 1100 and CMJN 2100 and (PRCM 3040 or PRCM 3043). with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO or PRCM. Introduction to the use of style and design in public relations messages.

PRCM 4090 PUBLIC RELATIONS CAMPAIGNS (3) LEC. 3. Pr. JRNL 1100 and CMJN 2100 and (PRCM 3040 or PRCM 3043) and PRCM 4080 and PRCM 4510 and PRCM 3050. with a minimum grade of "B" in JRNL 1100 and Declared major in AGCO or PRCM or Departmental approval. Writing skills necessary for the practice of public relations.

PRCM 4510 SURVEY RESEARCH METHODS (3) LEC. 3. Pr. CMJN 2100 and JRNL 1100 and (PRCM 3040 or PRCM 3043). with a min. grade of "B" in JRNL 1100 and Declared major in AGCO, COMM, JRNL, PRCM, or RTVF. Basic PR research principles and survey research.

PRCM 4920 INTERNSHIP (3) AAB/INT. 3. SU. Pr. PRCM 3050 and PRCM 4080. Opportunity to apply classroom experience to career setting. Internship must be a supervised, closely monitored work experience, appropriate to the major, that takes place in a professional setting. Admission to internship program. Course may be repeated for a maximum of 6 credit hours.

PRCM 4930 DIRECTED STUDIES IN PUBLIC RELATIONS (3) LEC. 3. Pr. JRNL 1100 and (PRCM 3040 or PRCM 3043) and CMJN 2100. with a minimum grade of "B" in JRNL 1100. Independent Study on a specific topic of interest not already addressed in any regular PRCM course.

PRCM 4970 SPECIAL TOPICS IN PUBLIC RELATIONS (3) LEC. 3. Pr. JRNL 1100 and (PRCM 3040 or PRCM 3043) and CMJN 2100. with a minimum grade of "B" in JRNL 1100. Focus on narrowly defined PRCM topics not already covered in the current PRCM curriculum.

School of Comm and Jrnl

  • ADAMS, JENNIFER W., Director and Assoicate Professor
  • AGNE, ROBERT, Associate Professor
  • BRINSON, SUSAN L., Professor
  • BROWN, MARY HELEN, Associate Professor
  • BRUNNER, BRIGITTA R., Professor
  • CARVALHO, JOHN P., Associate Professor
  • CRUIKSHANK, SALLY ANNE, Assistant Professor
  • FAIRLEY, L. NAN, Associate Professor
  • JOHNSON, JENNIFER MCCULLARS, Lecturer
  • LAVENSTEIN, HOLLIE, Associate Professor
  • MILFORD, MICHAEL S., Assistant Professor
  • PLASKETES, GEORGE M., Professor
  • SHEPPARD, JUDITH E., Associate Professor and Associate Director for Journalism
  • SMITH, KEVIN, Associate Professor
  • SMITH, LAUREN REICHART, Assistant Professor and Associate Director for Public Relations
  • SMITH, RICHARD W., Lecturer
  • SUTTON, DAVID L., Associate Professor and Associate Director for Communication
  • TEEL, JANE B., Lecturer
  • WALDEN, JEREMY, Lecturer
  • WATERS, SUSAN, Assistant Professor
  • WINN, J. EMMETT, Associate Provost & Professor
  • WORTHINGTON, DEBRA L., Associate Professor and Graduate Program Officer
  • YOUNGBLOOD, ED, Associate Professor