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Curriculum in Public Relations

Students must apply for admission to the PRCM major. All applicants must have completed 30 hours of course work (including the university core or its equivalents), JRNL 1100 with a B or better, and earn a minimum 2.3 GPA in , ENGL 1120, and Core Social Science. See the School director or the associate director for Public Relations for further information. Students who transfer to Auburn University’s PRCM major are required to take a minimum of 21 hours in the AU program.

ENGL 1100 English Composition I3Core Social Science3
Core History3Core Humanities23
Foreign Language I (College Core)4Elective3
Core Mathematics3ENGL 1120 English Composition II3
COMM 1000 Public Speaking13Foreign Language II (College Core)4
 16 16
Core Literature3PRCM 2400 Foundations of Public Relations33
JRNL 1100 Journalism Fundamentals3PRCM 2500 Public Relations Case Studies33
CMJN 2100 Concepts in Communications and Journalism3Core Science II4
Core History3Core Fine Arts3
Core Science I4ECON 2020 Principles of Microeconomics3
 16 16
PRCM 3260 Strategic Communication in Public Relations3PRCM 4020 Digital Style and Design in Public Relations Messages3
Electives3Course from Group 2 43
Supporting Course Work53PRCM 3000 Multimedia Writing for Public Relations33
Course from Group 1 43Course from Group 13
Course from Group 23Supporting Course Work53
 15 15
Course From Group 2 (2)6PRCM 4500 Public Relations Campaigns3
PRCM 4400 Public Relations Research33PRCM 4920 Internship3
Elective2Supporting Course Work53
Supporting Course Work53Elective3
 UNIV 4AA0 University Graduation0
 14 12
Total Hours: 120

COMM 1000 fulfills SLO 7.


If Literature requirement was completed prior to Fall 2013, Core Humanities must cover SLO 3.


This course is a prerequisite for PRCM 4500.


Students should meet with their advisers about appropriate courses from Groups 1 and 2.


Students should meet with their advisers to identify Supporting Courses.