Curriculum in Public Relations

Students must apply for admission to the PRCM major. Before applying, students must 1) Have a minimum of a 2.3 GPA in ENGL 1120 and a Core Social Science course*; 2) Complete ENGL 1120, CMJN 2100 or 2103, and a Core Social Science course* with a C or better; 3) Successfully pass JRNL 1AA0 or JRNL 1100 with a “B” or better; 4) Complete PRCM 2400 with a “C” or better; 5) Successfully complete 30 hours of degree-applicable course credits (including AP and proficiency credits; and 6) Write a 300-word essay explaining how the applicant expects to contribute to the field of Public Relations and his/her career goals. See the School adviser or the associate director for Public Relations for further information. Students who transfer to Auburn University must apply to the PRCM major and complete one semester at Auburn University before applying for admission. Transfer students are required to take a minimum of 24 hours in the AU PRCM program. 

* May not use a History course to fulfill the Core Social Science requirement 

Freshman
FallHoursSpringHours
ENGL 1100 English Composition I3ENGL 1120 English Composition II3
Core History3Core Social Science3
Foreign Language I (College Core)4Foreign Language II (College Core)4
Core Mathematics3Core Humanities23
COMM 1000 Public Speaking13Course from Group 233
 16 16
Sophomore
FallHoursSpringHours
Core Literature3Core Science II4
Core History3Core Fine Arts3
Core Science I4ECON 2020 Principles of Microeconomics3
CMJN 2100 Concepts in Communications and Journalism (or CMJN 2103 Concepts in Communication and Journalism)3LBAR 2010 Liberal Arts Careers Preparation (College Core)2
PRCM 2400 Foundations of Public Relations (or PRCM 2403 Foundations of Public Relations)3PRCM 2500 Public Relations Case Studies (or PRCM 2503 Public Relations Case Studies)3
 16 15
Junior
FallHoursSpringHours
PRCM 3000 Multimedia Writing for Public Relations3PRCM 3260 Strategic Communication in Public Relations3
JRNL 2210 Newswriting3PRCM 4020 Digital Style and Design in Public Relations Messages3
Course from Group 246Course from Group 143
Supporting Course Work53Course from Group 2 43
 Supporting Course Work53
 15 15
Senior
FallHoursSpringHours
PRCM 4400 Public Relations Research33PRCM 4500 Public Relations Campaigns3
Course From Group 243PRCM 4920 Internship3
Elective (2)6UNIV 4AA0 University Graduation0
Supporting Course Work53Supporting Course Work53
 Elective3
 15 12
Total Hours: 120
1

COMM 1000 fulfills SLO 7.

2

If Literature requirement was completed prior to Fall 2013, Core Humanities must cover SLO 3.

3

If students do not pass JRNL 1AA0 Journalism Fundamentals Entrance Exam, they must take JRNL 1100 Journalism Fundamentals as a Group 2 course. 

4

Students should meet with their advisers about appropriate courses from Groups 1 and 2.

5

Students should meet with their advisers to identify Supporting Courses.