Curriculum in Public Relations

Students must apply for admission to the PRCM major. Before applying, students must 1) Have a minimum of a 2.3 GPA in ENGL 1120 and a Core Social Science course*; 2) Complete ENGL 1120, CMJN 2100, and a Core Social Science course* with a C or better; 3) Successfully pass JRNL 1AA0 or JRNL 1100 with a “B” or better; 4) Complete PRCM 2400 with a “C” or better; 5) Successfully complete 30 hours of degree-applicable course credits (including AP and proficiency credits; and 6) Write a 300-word essay explaining how the applicant expects to contribute to the field of Public Relations and his/her career goals. See the School adviser or the associate director for Public Relations for further information. Students who transfer to Auburn University must apply to the PRCM major and complete one semester at Auburn University before applying for admission. Transfer students are required to take a minimum of 24 hours in the AU PRCM program. 

* May not use a History course to fulfill the Core Social Science requirement 

ENGL 1100 English Composition I3ENGL 1120 English Composition II3
Core History3Core Social Science3
Foreign Language I (College Core)4Foreign Language II (College Core)4
Core Mathematics3Core Humanities3
COMM 1000 Public Speaking3Core History3
 JRNL 1AA0 Journalism Fundamentals Entrance Exam10
 16 16
Core Literature3Core Science II4
Core Science I4ECON 2020 Principles of Microeconomics3
Course from Group 213LBAR 2010 Liberal Arts Careers Preparation (College Core)2
CMJN 2100 Concepts in Communications and Journalism3JRNL 2210 Newswriting3
PRCM 2400 Foundations of Public Relations3PRCM 2500 Public Relations Case Studies & Ethics3
 16 15
PRCM 3000 Multimedia Writing for Public Relations3PRCM 3260 Strategic Communication in Public Relations3
Course from Group 226PRCM 4020 Digital Style and Design in Public Relations Messages3
Supporting Course Work33Course from Group 123
Core Fine Arts3Course from Group 223
 Supporting Course Work33
 15 15
PRCM 4400 Public Relations Research13PRCM 4500 Public Relations Campaigns3
Course From Group 223PRCM 4920 Internship3
Elective (2)6UNIV 4AA0 Creed to Succeed0
Supporting Course Work33Supporting Course Work33
 15 12
Total Hours: 120