Auburn Bulletin 2023-2024

Marketing (MKTG)

Freshman
FallHoursSpringHours
ENGL 1100 English Composition I3ENGL 1120 English Composition II3
World History I or II3World History I or II or Social Science Core Elective3
MATH 1680 Calculus with Business Applications I4Core Science II4
Core Science I4Core Fine Arts3
BUSI 1010 Professional and Career Development in Business I1Core Humanities3
 15 16
Sophomore
FallHoursSpringHours
ECON 2020 Principles of Microeconomics3ECON 2030 Principles of Macroeconomics3
Core Literature 3Core Literature II or Humanities Core Elective3
BUAL 2600 Business Analytics I3ACCT 2210 Principles of Managerial Accounting3
COMM 1000 Public Speaking3ACCT 2700 Business Law3
ACCT 2110 Principles of Financial Accounting3BUAL 2650 Business Analytics II3
BUSI 2010 Professional and Career Development in Business II1 
 16 15
Junior
FallHoursSpringHours
MNGT 3100 Principles of Management3ISMN 2140 Introduction to Management Information Systems2
CTCT 3250 Information Analysis3Marketing Elective26
FINC 3610 Principles of Business Finance3Marketing Elective23
SCMN 2150 Ops: Management of Business Processes2Elective4
MKTG 3310 Principles of Marketing13 
MKTG 3010 Professional Development in Marketing1 
 15 15
Senior
FallHoursSpringHours
MKTG 4360 Marketing Research and Analytics3MNGT 4800 Strategic Management3
Marketing Elective23MKTG 4980 Marketing Strategy3
Marketing Elective23MKTG ELEC Marketing Elective3
BUSI 4010 Professional and Career Development in Business IV1Elective6
Elective6UNIV 4AA0 Creed to Succeed0
 16 15
Total Hours: 123