Marketing — Graduate Certificate
| Code | Title | Hours |
|---|---|---|
| BUSI 7210 | Strategic Marketing Management | 3 |
| Any 9 hours from the following: | 9 | |
| International Business Ops | ||
| Services Marketing | ||
| Cust Insights & Mktg Solutions | ||
| Digital Marketing | ||
The Graduate Certificate in Marketing is designed to provide advanced and specialized education for executives and professionals
working in or planning to transition to the marketing field. The curriculum places emphasis on the core marketing concepts associated with meeting the needs and providing value to industry, the firm and the consumer. Collectively, this graduate certificate provides students rigorous training in marketing management with the development of expertise in designing and implementing effective marketing strategies.
Certificate Requirements (12 hours):
BUSI 7210 Strategic Marketing Management
Any 3 of the following:
MKTG 6350 Services Marketing
MKTG 6500 Digital Marketing
BUSI 7250 International Business Operations
New Course "Customer Insights and Marketing Solutions"